Platforms

Platform-by-platform playbooks for YouTube, TikTok, Instagram, and more.

TikTok's payout programs have changed names and rules more than once. Here's what actually qualifies a creator for monetization in 2026.

HenryOct 10, 20267 min read

General benchmarks for the best time to post on Instagram, and a simple method to find your own audience's peak hours.

HenryOct 4, 20266 min read

The subscriber counts, view thresholds and account rules you need to clear before YouTube pays you for Shorts.

HenrySep 30, 20269 min read

A side-by-side look at YouTube Shorts, TikTok and Instagram Reels so you can decide where to focus your short-form video effort.

HenrySep 24, 20267 min read

A clear, step-by-step guide to uploading Instagram Reels correctly, from video format to captions, covers and scheduling.

HenrySep 23, 20266 min read

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